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Trendwatching: how to stay ahead?
what is this topic about?
Trendwatching is a practical framework that helps businesses understand and utilize trends to gain competitive advantages. This includes:
Learning how to collect, analyze, and apply trends for improving business strategies
Flexibly adapting the corporate strategy in an environment of constant change
Interpreting trends more accurately
Avoiding mistakes in strategic planning.
who can benefit from this topic?
C-level Executives
01
Managers and team leaders
02
Business Owners & Entrepreneurs
03
Emerging leaders
04
what can be included in this topic?
potential problems to be resolved:
Strategists and the company's future vision
How trends and tendencies shape the future
Search for trends through industry information sources
Types of trends: economic, technological, social, political
The team draws conclusions based on trends but misses key details, leading to ineffective decisions
Leaders develop strategies without considering all influencing factors, resulting in their ineffectiveness
The company builds plans without understanding the basic needs of customers, causing it to lose competitive advantages
Business fails to adapt to changes, which leads to losing market positions
01
02
03
04
Accelerators and Barriers
PESTEL Framework: key elements for evaluating barriers
Common mistakes in Trendwatching
Assessing the Importance of a Trend
they will be able to identify change drivers and core customer needs
key benefits
leaders and their teams will be able to notice and interpret trends without any distortions
finally, they will be able to adapt the company's strategy to changing conditions
Other programs
cases
