The company has undergone a major rebranding with a new brand narrative. However, employees are struggling to connect with and communicate this new story, leading to inconsistent messaging. The leadership team recognizes the need for everyone to embody the updated brand identity but lacks the skills to drive this change effectively.

A brand storytelling training sessions are tailored for leaders and employees to understand, adopt, and communicate the new brand narrative consistently.

problem to be solved

solution

a pre-training survey is conducted to identify areas where employees struggle most with the new brand narrative.

an interactive workshop was developed, combining practical exercises and real-life scenarios to help employees and leaders embody the new brand story.

as a result of the training, employees clearly understand how their values align with the brand narrative. They learn to communicate the brand story consistently, promoting ownership and acting as brand ambassadors.

consistent communication of the brand story across all levels, thus improvement and enhancement of brand awareness

enhanced understanding of a new brand narrative among employees

increased employee engagement and brand advocacy