The company has expanded rapidly, hiring diverse talent across different regions. However, there has been no effort to unify employees around a common brand story. As a result, there is confusion and mixed messaging about the company’s mission and values, both internally and externally.

To address this, a targeted brand storytelling training program is needed to build a shared understanding of the brand, align employees with core values, and ensure cohesive communication across all teams.

problem to be solved

solution

conduct a brand immersion workshop to build a shared understanding of the brand’s mission, values, and narrative across all teams.

create collaborative storytelling exercises where employees craft and practice delivering the brand story in line with their roles and regional contexts.

create an event calendar with brand storytelling activities throughout the year to reinforce its significance and help employees internalize and believe in the brand story.

improved internal and external communication

better understanding of brand values and other components that shape brand culture

better brand relationship, better brand advocacy from the employees